The Eureka Method: How to Think Like an Inventor
by Dr. John Hershey
"In my experience, the passion to invent is stirred by two things: dissatisfaction with an existing product or service, or a dream and desire to create something entirely new. Over my career I have developed a process for identifying consumer needs and creating unique, patentable solutions that are relevant in the marketplace. I call this the Eureka Method. The Eureka Method is a mental discipline that can be learned and practiced to help you produce a Eureka! moment. You may call it an epiphany or a flash of insight, brilliance, or creative genius. It’s that moment when an inventive solution finally crystallizes in your imagination.”
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