If you missed “The Coke and Mentos Guys” at the World Maker Faire New York, check them out here!
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
By Stephen Voltz and Fritz Grobe
If you’re one of the more than 120 million people who watched the YouTube video of “Exploding Mentos and Diet Coke,” then you’re a part of viral video success - and you can recreate the phenomenon with easy-to-follow steps that can help you reach the same incredible level of visibility.
For Kickstarters who need compelling short films for funding; for brand teams wondering how to shoot the next YouTube sensation; for anyone who ever watched a clip of a monkey riding a dog(!); for anyone who dreamed of having their YouTube short be the next Old Spice Guy - this entertaining read explains it all!